Case Study — Travel: Business System
Eventica Travels was receiving leads through WhatsApp, its website, and other platforms, but those enquiries did not arrive in one place. We built a unified CRM around a customer-facing trip planner, giving the team one workflow for capturing, qualifying, and converting every lead.
The brief
Leads were arriving through WhatsApp and multiple other platforms, while trip requirements were gathered through long message exchanges. Eventica needed more than a form: it needed one place where the team could see every opportunity, understand what each traveler wanted, and move the enquiry toward a booking.
Enquiries from WhatsApp, the website, the trip planner, and other platforms enter one CRM instead of remaining scattered across separate inboxes.
Travelers submit dates, origin, destination, duration, hotel category, guests, rooms, and transport in one guided flow.
The team works from one shared operational view instead of switching between disconnected channels and tools.
Each enquiry moves through a consistent process from first contact and qualification to itinerary, follow-up, and booking.
How we built it
The customer experience and the internal sales workflow were designed as one system, so the information collected at the first touchpoint stayed useful all the way through to conversion.
Business impact
After the unified CRM and trip-planning workflow were introduced, Eventica recorded 35% higher revenue compared with the previous year. Bringing leads together gave the team a consistent way to capture demand, understand each opportunity, and keep follow-up moving.
Revenue result supplied by Eventica Travels; year-over-year comparison.
Tech stack
A connected product and operations stack built around lead capture, travel requirements, and sales follow-through.
More work
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