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Case Study — Travel: Business System

One connected system from first enquiry to booked trip.

Eventica Travels was receiving leads through WhatsApp, its website, and other platforms, but those enquiries did not arrive in one place. We built a unified CRM around a customer-facing trip planner, giving the team one workflow for capturing, qualifying, and converting every lead.

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Client
Eventica Travels
Sector
Travel
System
CRM + Trip Planner
Result
+35% revenue YoY
Status
Live in production

The brief

Bring every lead and trip request
into one operating system.

Leads were arriving through WhatsApp and multiple other platforms, while trip requirements were gathered through long message exchanges. Eventica needed more than a form: it needed one place where the team could see every opportunity, understand what each traveler wanted, and move the enquiry toward a booking.

01
Unified Lead Intake

Enquiries from WhatsApp, the website, the trip planner, and other platforms enter one CRM instead of remaining scattered across separate inboxes.

02
Structured Trip Planner

Travelers submit dates, origin, destination, duration, hotel category, guests, rooms, and transport in one guided flow.

03
Central Sales Pipeline

The team works from one shared operational view instead of switching between disconnected channels and tools.

04
Lead-to-Booking Workflow

Each enquiry moves through a consistent process from first contact and qualification to itinerary, follow-up, and booking.

The connected workflow
Lead sources
WhatsApp, website, trip planner, and other platforms
Unified CRM
One operational view for the Eventica team
Sales workflow
Qualification, itinerary preparation, and follow-up
Booked trip
A clearer path from enquiry to revenue

How we built it

Designed around the entire
lead-to-booking journey.

The customer experience and the internal sales workflow were designed as one system, so the information collected at the first touchpoint stayed useful all the way through to conversion.

01
Map every lead source
Documented how enquiries arrived and what Eventica's team needed to know at each stage, from first contact through to a confirmed trip.
02
Standardize the data
Created a consistent structure for information collected across channels, so every enquiry could enter the same workflow.
03
Connect CRM and planner
Connected the internal CRM and the Next.js trip planner so customer enquiries could move into one consistent team workflow.
04
Launch the workflow
Put the system into production so the team could manage incoming leads and follow-ups centrally. The trip planner is live at portal.eventicatravels.com.

Business impact

A system built to improve
commercial performance.

35%
Higher revenue
year over year

Better visibility created a clearer path from enquiry to revenue.

After the unified CRM and trip-planning workflow were introduced, Eventica recorded 35% higher revenue compared with the previous year. Bringing leads together gave the team a consistent way to capture demand, understand each opportunity, and keep follow-up moving.

Revenue result supplied by Eventica Travels; year-over-year comparison.

Tech stack

What it's built on.

A connected product and operations stack built around lead capture, travel requirements, and sales follow-through.

Custom CRMNext.jsWhatsApp LeadsMulti-channel IntakeTravel UXSales Pipeline

More work

See what else we've shipped.

Work
Full project archive

Client builds, internal products, and operating-company systems, all in one place.

Service
Web Design & Dev

User-centric interfaces and scalable web applications, built to convert.

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